State Street is our main thoroughfare and invites visitors to venture up from the beach to experience one of the most renowned walking boulevards in the world with interesting shops, vibrant restaurants, cultural attractions and entertainment, all surrounded by the majestic Santa Ynez mountains and the Pacific Ocean.  Our blend of architectural heritage and dramatic natural surroundings is one of the true wonders of the New World. 

The current disarray caused by the pandemic, a global slump in retail sales and persistent lawless activity challenge our central business district like never before.  Our new “Promenade” configuration must consider all uses while maintaining a fun and vibrant atmosphere. What is desperately called for is a cogent strategy, and that will take leadership, not yet another outside consultant contract.